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Being BFFs with BabyCentral comes with perks

the kind that saves you money,

gets you early access,

and makes shopping feel extra sweet.

EARN AS YOU SHOP

1 point for every $1 spent*

VIP VIBES ONLY

Early access to events, launches & promos

SURPRISE & DELIGHT

Double points, birthday gifts & more

SCORE BIG

100 points = %5 reward*

BFF Club Points - How it works

Not in the Club Yet?

It’s easy — just hit:

*Your points magically turn into rewards — just don’t wait too long, they expire after 3 months!

BabyCentral may tweak the rules sometimes, but only to make things better.